Coming in February 2012!!!!!!!!'
In February 2012, Purex® will be launching new UltraPacks™ detergent, yet another innovative new laundry product from Purex. We’ve brought you Purex 3-in-1®, Purex with Zout®,
and Purex Crystals™…now we are taking laundry to a whole new level.
As a valued member of our Purex Insiders team, we wanted you to be the ﬁrst to try our latest laundry innovation! We think you’ll love it! In fact, we’re hoping you will love it so
much, that you will want to tell all your friends and family to try it for themselves when it hits store shelves in FebruaryFreeSamplePurex.com is Back!Given the huge success of the sampling program we did for
the Purex with Zout launch last year, we will be bringing back free samples for this launch as well! We know consumers are skeptical of manufacturer claims about performance, so Purex wants consumers to know they can prove it to themselves! The premise of our marketing plans for next year, including this
sampling program, is based on the motto, “Don’t take our word for it. Take your word for it.”
So beginning in mid February 2012, FreeSamplePurex.comwill be back up and running, o ering your readers and other Purex enthusiasts an opportunity to get their own free sample of Purex UltraPacks and prove it to themselves. In true Purex Insider style, we’ll be in touch with our Insiders as the time nears to give you a heads up on the go live date for the FreeSamplePurex.com website.What are Purex®
• New Purex UltraPacks are convenient pre-dosed liquid
detergent packs that make doing laundry easier than ever.
• Purex UltraPacks manage to squeeze all the performance
of our new Triple Action liquid formula into just one
• Finally…No more mess. No more spills. No more heavy
jugs. It’s Laundry Simpliﬁed.®
• Each Purex UltraPack contains powerful 2x concentrated
liquid detergent, giving each UltraPack double
the cleaning power in every drop*.
• Purex UltraPacks dissolve quickly once the washer is
started—even in cold water.
• Purex UltraPacks are formulated and safe for all
machines, including high-efﬁciency (HE).