Thursday, November 22, 2012
BzzAgent Review – Green Mountain Coffee Fair Trade
I jumped on the Green Mountain Coffee BzzCampaign a few weeks ago via BzzAgent. BzzAgent is a word-of-mouth marketing program where BzzAgents (you can sign up for free!) join campaigns for products or services and just spread the word about it to everyone.
I am very familiar with Green Mountain coffee and I drink Green Mountain coffee at home. October is National Fair Trade Month and Green Mountain Coffee is helping to spread the word! This is a cause that is close to their hearts. Green Mountain Coffee was one of the very first roasters to sell Fair Trade Certified Coffee back in 1990! Fast forward to today and Green Mountain Coffee now offers one of the largest selections of Fair Trade Certified coffees in the USA. In fact, they were confirmed as the world’s largest purchaser of Fair Trade Certified coffee in 2011 by Fair Trade USA! You can connect with Fair Trade USA on Twitter and Facebook. If you aren’t familiar with the term “Fair Trade”, let me try to explain. It basically means that coffee farmers are getting a fair price for their beans. It directly benefits the farmer and the community. Farmers earn wages that are fair and work in safe conditions. By buying Fair Trade, you are supporting these farmers directly!
I’m a fan of Green Mountain Coffee’s Fair Trade Certified Coffee. The Sumatran Reserve is an Extra Bold, Dark Roast coffee from the lush jungles of Indonesia. I was nervous that it would be too strong for me, but it was actually quite nice and had a bit of a sweet undernote. The Colombian Fair Trade Select is a Medium Roast with notes of fruit. It’s smooth and a great coffee to start your day with.
These square boxes contain 4 flavors -
Sumatran Reserve (Extra Bold)
Wild Mountain Blueberry
Colombian Fair Trade Select
Vermont Country Blend
The BzzGuide also had more information regarding Fair Trade. Not only the coffee is awesome, organic and tastes great, the farmers also benefit from being Fair Trade:
Helps farmers get a fair price for their beans
Improves working conditions
Assists in protecting the environment
Supports community development with projects resulting in new schools, roads, health clinics and safer drinking water
Two musicians, Grace Potter and Michael Franti , joined Green Mountain Coffee in a campaign to raise awareness to Fair Trade and celebrate Fair Trade Month in October. Their campaign is named “Great Coffee, Good Vibes, Pass it On”. Please go to Green Mountain Coffee’s Facebook page so you can see exclusive videos of their travels to Colombia and Sumatra where they met the farmers and their families.
There are plenty of other flavors available, too. Currently, the flavor of the month here is Pumpkin Spice . I swear, everyone goes nuts for this flavor. If you like the pumpkin flavor, you’ll love this. It’s so good, I think people hoard the K-cups for later on. I know someone who will actually ask the pantry for the leftover Pumpkin Spice K-cups! LOL
I was also peering through the Green Mountain website and they have a huge variety of K-cups for coffee, hot chocolate, tea, etc. I wish I had a Keurig brewer! It’s so cool and convenient!
So there you have it. I’ve always did like Green Mountain Coffee. I’ve learned more information regarding Fair Trade and how beneficial it is to farmers and everyone. So go out and get your Fair Trade coffee!
[I received free samples and coupons from BzzAgent to review and give my opinion. I was not compensated in anyway to provide my honest opinion.]